Back in the 80s, two young Manchester creatives were desperate to establish their reputation as serious ideas people. But you can't win awards without clients.
Then they hit on the idea of offering a s**t hot campaign to a local business for free, and as a result they were able to enter their work in D&AD, The Roses and the Campaign Awards. They walked away with more trophies than you could shake a stick at - and never looked back.
That local business was Barnacles' Fish and Chip Shop and thanks to the collaboration, one of those creatives founded a hugely successful independent agency which they recently sold to an international network.
Soon after, these awards cottened on to this type of 'free' work for non paying clients and it became known as 'Chip Shop work'.
Just goes to show how far a little imagination and innovation can take you. So fifteen years ago the Chip Shop Awards were born - named after the spirit of their enterprise, and it's proved increasingly popular ever since.